Print still trusted over digital by consumers

Print still trusted over digital by consumers

The power of print continues to sway consumers all over the world, according to a survey published by paper and print advocacy group Two Sides.   Newspapers are still trusted more than digital news sources A poll taken of 10,700 consumers in June measured...


The young and the restless

The young and the restless

You may think the average millennial is glued to their smartphone, but they are just as likely to be reading a print magazine or newspaper. And when it comes to marketing, they still love the printed page. Article taken from Print Power Magazine Issue...



Seven Reasons To Welcome Door Drops

Seven Reasons To Welcome Door Drops

Door-drop campaigns (unaddressed mailings and leaflets) deliver impressive response rates and a good return on investment. Retailers in particular use the medium to communicate weekly offers to drive shop traffic, while service industries use it to create brand awareness and foster loyalty amongst new...


Marketing and insight are teaming up to drive better business

Marketing and insight are teaming up to drive better business

Marketing and insight are collaborating more closely than ever in a bid to develop rich, relevant and personalised content that drives deep consumer engagement. By Charlotte Rogers 13 Jul 2017 11:11 am   Collaboration between marketing and insight is helping both sides of the partnership make better...