Mark Sweney @marksweney With 100-year-old Vogue and design and lifestyle bible Wallpaper producing their biggest-ever issues – and “handbag” size pioneer Glamour seeking to bulk up to a bigger, glossier edition – the luxury magazines appear to be defying the advertiser and reader exodus rapidly eroding...
Sharers are adults who live with other adults they are not in relationship with. Budget conscious, highly social and changeable, they’re open to brands, but often don’t show up on databases. Door drops (especially if they show wit, intelligence and authenticity) are a great...
500 million more pieces of direct mail are being opened and read compared with 2013, equating to an additional £1.6bn being added to the channel’s ROI, according to new research. 1.8 billion items of direct mail were thrown away unopened in 2013 Data specialist...
If there’s one certainty about what will happen to UK ad budgets during the year ahead, it is that there is no certainty. Tom Knox says the uncertainty among marketers is because of the fragile political situation in the US and Europe Will companies...
Ancient House Printing Group understands the importance of succession planning and is focussed on bringing both young people and fresh thinking into the business. The UK print industry is experiencing a long awaited revival and Ancient House is at the forefront of talent development....
