The Significance of Direct Mail Marketing

Print will play a pivotal role in bringing your business back to life!

Be recognised, be seen, and make an impact post-COVID! Customers are more valuable than ever now! Direct mail marketing has the power to build strong connections, reaching people in their home where they feel safe! Printed mailers’ physicality makes it a playground for originality, imagination and innovation!

Pass on the Positivity

It’s important your messaging is tailored to current circumstances. Address what is happening, be proactive and honest, but more importantly, be optimistic. Your positivity goes beyond your message, it resonates through your marketing methods too!

A whopping 70% of consumers state that receiving direct mail makes them feel valued and gives them a better impression of the company that sent it. It builds trust amongst your audience and emphasises loyalty that will stay with you through the toughest of times.

Consumers recognise the time it has taken and the thought that has gone into creating a direct mail marketing campaign. The process, personalisation and the positivity all carries a great weight and affects the recipient.

Reaching the WFH WorkForce

Working from home has become the ‘new normal’. Many people wont be going back to the office for the foreseeable future, so your potential audiences need to be targeted in their homes. Make a tangible impression with your printed marketing materials – now!

With digital fatigue ever present, direct mail is a total breath of fresh air. Your brand message will be seen, heard and felt by your audience. In fact, on average, it will be read and re-read over four times. Now, that is impact!

Targeted marketing gives your business voice more power! Pushing customers in the right direction, giving them that needed nudge towards your high street shop or online platform.

Mindful of the Budget-Conscious

The re-structuring of marketing plans will include re-planning budgets. We understand the effects COVID has had on all businesses, especially financially, but refocussing on the right marketing mix is imperative. Maximise your budgets, include direct mail marketing!

The Complete Printing Solution from Ancient House

At Ancient House, we want to help you develop the printed direct mail marketing materials to propel your business and make it sing! Our exceptionally experienced team are on-hand to plan, prepare and print your campaign!

From high volume leaflets to insert campaigns, brochures to catalogues and everything in between, we can deliver your print requirements on time and on budget. Our printers are ready and raring to print, so get in touch with us today to discuss your requirements.

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