Marketers undervalue the impact of traditional media channels

Marketers undervalue the impact of traditional media channels

Radio and print perform significantly better than advertisers and agencies expect for brand building campaigns, while online media is all too often overvalued. By Ellen Hammett 7 Mar 2018 9:30 am Marketers are overestimating the effectiveness and value of digital media channels such as online video and...


William’s retirement – a sad farewell!

William’s retirement – a sad farewell!

It’s with sadness but warm wishes that we announce the retirement of William Boyd.   After almost 25 years, Will’s leaving marks the end of an era for Ancient House. Will has been a wonderful employee and a valued colleague. Renowned for his cheeky...


The largest media debates of our time

The largest media debates of our time

Submitted by: Sam Upton 23/01/2018 One of the largest and loudest media debates of our time is which channel the consumer prefers: print or digital. This is a debate that doesn’t just affect the marketing, publishing and advertising industries; it has an effect on every industry...


Young Brits spend more time with newspapers in print than online

Young Brits spend more time with newspapers in print than online

British adults under 35 are spending nearly twice as much time with newspapers’ print editions than with their websites and apps, according to a new study published this week. The ‘Has Digital Distribution Rejuvenated Readership?’ report reveals that in 2016 the 18 to 34-year-old...


Why Marketers Should Target Millennials on the Doorstep

Why Marketers Should Target Millennials on the Doorstep

As millennials and post-millennials spend ever more time on their smartphones, does the answer to engaging them actually lie in print media?   Conventional wisdom dictates that marketers should target these demographics in the digital space – yet, actually, the doorstop (ideally with a...