British adults under 35 are spending nearly twice as much time with newspapers’ print editions than with their websites and apps, according to a new study published this week. The ‘Has Digital Distribution Rejuvenated Readership?’ report reveals that in 2016 the 18 to 34-year-old...
As millennials and post-millennials spend ever more time on their smartphones, does the answer to engaging them actually lie in print media? Conventional wisdom dictates that marketers should target these demographics in the digital space – yet, actually, the doorstop (ideally with a...
A fantastic news story acknowledging that when three Organisations work in harmony together, great things can be achieved. Essex Adult Community Learning Team (the Client), CDS (the Essex County Council contracted Print Manager) and Ancient House Press (the Print Supplier) have between them,...
The power of print continues to sway consumers all over the world, according to a survey published by paper and print advocacy group Two Sides. Newspapers are still trusted more than digital news sources A poll taken of 10,700 consumers in June measured...
You may think the average millennial is glued to their smartphone, but they are just as likely to be reading a print magazine or newspaper. And when it comes to marketing, they still love the printed page. Article taken from Print Power Magazine Issue...
